ResultsToday's Website Challenges
Time doesn't stand still, and neither does the competition. Potential and existing customers expect to obtain detailed and current information about your organization and products as well as interact with your organization over the web. As a result, corporate website owners typically face the following challenges and constraints:
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A content management system (CMS) is a software platform that enables non-technical content authors to easily create, manage and publish website content. Electronic content (text, images, graphics, video, sound, documents, etc.) is typically stored by the CMS in a reusable fashion in a database which can be managed by content authors through a series of related applications. Developers can build web page templates that extract this content from the database and transform it to HTML which is delivered to the web browser. These templates typically implement a standardized look-and-feel, or corporate identity for all content on the website.
ADXSTUDIO CMS leverages the Microsoft web hosting platform (including Windows Server, SQL Server, Internet Information Services, Index Server, and Active Directory or AD/AM) to deliver these end-user capabilities and also provides a strong object-oriented developer framework that enables developers to customize and extend their website solutions.
By design, ADXSTUDIO CMS separates each element into content, visual style, and behavior. Content includes the pictures and the words that are being provided specific to each page. Visual style includes the look and feel, standard images, font specifications, and page layouts. Behavior includes the display rules, navigation pieces, site maps, search functionality, and other supporting applications that will be used to render each page in the site.
As a result, the CMS streamlines the publication process by enabling multiple content authors across departments with appropriate permissions to maintain website content. Non-technical staff are able to easily maintain content using a browser-based web console. Information can be published immediately or scheduled to launch and expire on future dates.
As visitors navigate through the website, the CMS renders each page dynamically with appropriate content according to applicable display and behavior rules. Each rendered page is guaranteed to use the appropriate structure, images, style, and navigational components. This results in a guaranteed consistency throughout the entire site.
Navigational components for each page are also generated by the CMS. This includes links to other related pages, table-of-contents (TOC) pages, indexes, search results pages, peer-to-peer navigational drop-downs, sub-TOCs, and many more. This is all done automatically according to the style and behavior rules established for the site.
Corporate brands and identities evolve over time, however technical and other standards related to a website must be maintained. Using a CMS that separates content from style and behavior makes it possible to update the design aspects of a website without requiring extensive redevelopment efforts. More specifically, existing content and website behaviors could remain in-tact even though the new website design may undergo extensive changes. Alternatively, if behavioral modifications are desired, ADXSTUDIO's extensible development framework enables website developers to implement application changes with ease while maintaining tight integration with both the CMS and other infrastructure components.
ADXSTUDIO offers content authors a web-based user interface for all content publishing tasks. Content authors have full control of all aspects of the content publishing lifecycle. A high level summary of the content publishing capabilities include the following features:
- Time-based publishing with release and expiration dates.
- Customizable workflow with review and approval stages, notification emails, and page preview modes.
- Multilingual content capabilities.
- Automated management of links.
- Easy upload of rich media and other files as attachments to documents.
- Management of all key content attributes.
- Management of Advertisement placements.
- Management of Polls and other interactive applications.
Organizations that choose to build their websites using ADXSTUDIO can achieve the following benefits:
- Reduced capital costs by leveraging the Microsoft platform.
- Reduced salary costs by elimination of publishing bottlenecks and increased developer productivity.
- Ability to meet on-demand publishing expectations.
- Implement a consistent brand image throughout the entire website.
- Support a high number of visitors with great performance even with a very large website.
- Increased ability to integrate other line-of-business applications into the website.
- Maintain the integrity and security of the website with minimal effort.
 |  | ADXSTUDIO CMS is a perfect partner in the delivery of visual brand consistency. The attribute-based content contribution interfaces restrict contributors from making inappropriate font, colour and sizing choices. |
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| | Each CMS solution can be configured with a custom list of document states to implement customized workflow models. Publishers can view documents based on workflow state, documents that they have personally authored, and documents that match content review or archival rules. |
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| | ADXSTUDIO CMS includes a powerful Web Console that implements all content-management capabilities through a standard browser interface. Integrated Document Editors are equipped with rich-text capabilities that allow publishers to enter custom HTML markup and control the specific presentation of some key fields. |
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