Wouldn't it be great to gather large quantities of meaningful research data without interviews, stationary, or postage, then review and process the results without additional data entry?

In effect, you'd be generating instant marketing intelligence.

With ADXSTUDIO CMS, Deliberative Surveys which create a web-based survey instrument with notification, distribution and informative reporting is fast and easy. Researchers can design branded, custom surveys, and questionnaires that are tailored to their specific research objectives without the need for technical expertise.

Present issues to participants using scenario based research techniques informing them of known, unbiased (or otherwise) pros/cons, then probing for an opinion. Surveys can incorporate text and any media (sound, video, and graphics) in support of the scenario presentation and participant deliberation.

As participants complete the surveys, researchers benefit with immediate results analysis as well as the export of data to common tools including SPSS.

Leverage a flexible library of question types:

• text: presentation style, descriptive style
• custom html formatting
• images rich media inclusions
• open end: text field (one line), essay (multi-line)
• dichotomous: yes/no; true/false
• dichotomous with option
• multiple choice:
• 1 of n (single answer; radio button, drop menu)
• k of n (fixed number of answers; checkboxes)
• k of n variable (variable number of answers; checkboxes)
• scales: likert, staple, semantic differential; aligned vertically or horizontally; with multiple question table
• matrix (multiple questions using the same displayed scale)
• rank: rank order
• constant sum
• fully customized question types can be created

Manage survey logic:

• sequential: slide show style presentation; multiple questions per slide
• random question ordering
• random answer ordering within one question
• conditional branching presents new questions based on input
• piping, looping
• extraction: providing answers based on previous question responses
• quotas: specify limits on the number of completed surveys
• automatic answer validation

Make use of these valuable supporting features:

• fully customizable presentation, branded or otherwise
• inline or popup survey browser formats
• no quantity limits: questions, slides, respondents
• answer validation and required responses, with dynamic alert messages
• CSV or Excel reports generated for direct import into SPSS
• live display of public results
• restrict user from completing surveys more than once
• dynamic text substitution for personalized surveys
• custom button labeling (begin, continue, previous, complete, etc.)
• notification, distribution and list management: via customized emails
• clear and concise instructions can be embedded per slide and question
• leverage system variables
• respondent IP address, email and response ID
• timestamp, time to completion
• sequence number, list reference