Your website is perhaps the most widely viewed presentation of your corporate brand. It must speak your brand language across all of the disciplines and offerings of your firm. It must stand as a consistent representation of your business values and vision.

When implementing a content management system, you have an important opportunity to standardize your brand's web presentation attributes, and perhaps even more valuable, automatically enforce these standards amongst your broader content contribution network.

ADXSTUDIO CMS is a perfect partner in the delivery of visual brand consistency. The attribute-based content contribution interfaces restrict contributors from making inappropriate font, colour and sizing choices. This is an inherent weakness in typical WYSIWYG CMS implementations which provide comprehensive formatting palettes to site editors.

Within ADXSTUDIO, editors are given the text edit tools they need, such as bold, italics and underline attributes as well as a selection of paragraph formatting options like alignment and lists. The display of your webpage layouts and typography automatically follows your predetermined, templated presentation rules, resulting in consistent brand representation throughout your website, regardless of contributor or content.

An added benefit: you won't waste any time making corrections or revisions to inappropriate document presentation, either when older documents are edited, nor when new ones are created. And, your team can concentrate their time and efforts on contributing effective content, not ongoing presentation issues.